Neon Carnival has blown up, becoming one of the key post-parties after Coachella and Stagecoach. Below are the lists of notables who attended on April 13 and April 26.
I had a chance to chat with Brent Bolthouse, Neon Carnival’s main brain between the two events.
Bolthouse got the idea for Neon Carnival years ago, after being hired to create a party around the launch of a new ride at Magic Mountain. The glee exhibited by attendees causes Brent to now say “Magic Mountain is the mother of Neon Carnival.” He subsequently pitched the idea of a carnival to corporations, and T-Mobile was the first to sign up. The party starts late on Saturday evening, to be a good neighbor of Goldenvoice and Paul Tollett (with which Neon Carnival has no affiliation). Ten years ago, in order to get the word out, Bolthouse only needed to spread the word among the clubgoers he knew from his party and club production in Hollywood.
Social media has been a surprisingly negligible factor in his success. He brings a nightclub approach to corporate parties, and tries to stay authentic. He finds no need to leverage influencers to get the word out, nor does he create walls designed specifically for selfies. “If people leave one of our corporate parties by 9:00 and go to the bar down the street, we have not done our job.”
Maxim’s Super Bowl Party and launch parties for HBO’s “Entourage” series were successful examples in the road between Magic Mountain and Neon Carnival. Now celebrating its 10thyear, Neon Carnival has reached legendary status. Since relocating to its permanent home at the HITS Desert Park, the expansive equestrian center welcomes back festivalgoers with a newly redesigned all grass layout spanning 3 football fields.
Parking has been sorted out, and Neon Festival is now a rite of passage for teenagers who have heard about it from an older cohort. In closing, Brent points out that the after party is a natural place for festival goers to share the day’s experiences.
THE LEVI’S® BRAND PRESENTS NEON CARNIVAL WITH BONDI SANDS AND “POKÉMON DETECTIVE PIKACHU,” ON APRIL 13, 2019
WHO: Leonardo DiCaprio, H.E.R., Alessandra Ambrosio, Janelle Monae, Odell Beckham Jr., 2 Chainz, Quavo, Wiz Khalifa, Meek Mill, Young Thug, Nav, Niall Horan, Liam Payne, Marshmello, Paris Hilton, Winston Duke, Cuba Gooding Jr., Zedd, Romee Strijd, Shanina Shaik, Quincy, Christian Combs, Justin Combs, Ashlee Simpson Ross, Evan Ross, Karrueche Tran, Victor Cruz, Todd Gurley, Jasmine Tookes, Chuck Liddell, Camila Morrone, Jessica Szohr, Jake T Austin, Dylan McDermott, Al Harrington, Heather MacDonald, Randall Emmett, RJ Mitte, Luke James, Jax Taylor, Rachel Zoe, Tom Sandoval, Jeremy Meeks, Alex Von Furstenberg, Tracey Mills, King Bach, Amanda Cerny, Darren Criss, Kelsey Merritt, Mia Criss, Ser’Darius Blain, Scottie Pippen, Nick Young, Stassi Schroeder, Cody Simpson, Nyjah Huston, Logan Paul, Tobias Sorensen, Chanel West Coast, Kris Humphries, Frankie Delgado, Gregg Sulkin, Ryan Rottman, Laura Barrett, Caroline D’Amore, Lukas Haas, Hannah Ferguson, Cameron Dallas, Nicole Williams, Larry Fisher, Jodie Meeks, Shaun Ross, Mercedes Louis, Ed Westwick, JR Smith, Von Miller, Frankie Grande, Sammi Hanratty, Javale McGee, Pyper America
Janelle Monáe
(PHOTO CREDIT: Getty Images for Neon Carnival)
Wiz Khalifa
(PHOTO CREDIT: Getty Images for Neon Carnival)
Paris Hilton
(PHOTO CREDIT: Getty Images for Neon Carnival)
NEON CARNIVAL WITH “POKÉMON DETECTIVE PIKACHU” AND THE LG MOBILE EXPERIENCE, ON APRIL 27, 2019
WHO: Sam Hunt, Patrick Schwarzenegger, Scott Eastwood, Becca Tobin, Jayson Blair, Willa Ford, Arielle Kebbel, Shanina Shaik, DJ Ruckus, Taryn Manning, Kelsey Owens, Colton Underwood, Kelly Osbourne, Jeannie Mai, Taylor Lautner, Gregg Sulkin, Jessica Szohr, Josh Henderson, Ryan Rottman, Ireland Baldwin, Nina Dobrev, Brad Richardson, Brent Huntley, Sabina Gadecki, Tyler Rich, Rob Gronkowski, Cassie Randolph, Michelle Randolph, Camille Kostek, Brandi Cyrus, Holiday State, Dani Rose, Charley Rose and many more!
Sam Hunt
(Photo by Cassidy Sparrow | Getty Images for Neon Carnival)
Kelly Osbourne (L) and Jimmy Q
(Photo by Jerritt Clark |Getty Images for Neon Carnival)
Ireland Baldwin, sporting her Maui Jim shades.
(Photo by Dustin Coury)
Rob Gronkowski
(Photo by Cassidy Sparrow | Getty Images for Neon Carnival)
Recent Comments