Soundfreaq – A Clock Radio Unlike Any Other

We are in very interesting times musically. We have a proliferating number of means by which to discover and enjoy more music than ever before. The technology has dropped barriers to entry, so more artists are making their music available. And the ability to get that music to a larger number of devices is a challenge for engineers, business deal makers and lawyers.

But I am getting ahead of myself. The SFQ-05 Sound Rise is an elegant clock radio that serves as a viable alternative to a mini-stereo system. From the aptly named company Soundfreaq, this unit streams in Bluetooth from a variety of your devices [smartphone, tablet, etc].  Now that Apple has switched the connectivity pin on its units, manufacturers have decided they are better off getting outside of Apple jail and using the universal Bluetooth format for connectivity.

SFQ-05_Bedroom_Blue_Lamp_iPhoneSFQ-05_Studio_Photography_FRONTA simple way to enjoy this Bluetooth freedom is streaming a film on your tablet and getting the richer audio via the Sound Rise.

The 8″ vertical design of the Sound Rise leaves plenty of room on bedside tables. Indeed, I became sufficiently enamored of the surprising quality of the sound that I moved the unit into my kitchen for a few days.

When I returned the Sound Rise to the bedroom, I was able to explore its tasteful design features. The gradually increasing volume was a far more soothing way tot start the day than the traditional jarring wake up alarm. My dreams faded out as the music of the day faded in. Sweet.

Another clever design feature is the capacity for recharging various mobile devices, leaving all your gear ready for the day.

As we move forward, thoughtful design will prove to be the compelling edge in the marketplace. The folks at Soundfreaq have blended the ‘under the hood’ technology of superb sound with a thoughtful design.


Brad Auerbach has been a journalist and editor covering the media, entertainment, travel and technology scene for many years. He has written for Forbes, Time Out London, SPIN, Village Voice, LA Weekly and early in his career won a New York State College Journalism Award.