Awards Season Diverse Celeb Gifting at Secret Room Events

Secret Room Events featured label.m Diamond Dust for bedazzling hair

Secret Room Events featured label.m Diamond Dust for bedazzling hair for the stars

Diversity was in the spotlight at the 88th Academy Awards, with host Chris Rock going overboard flooding the show with waves of sharp humor on the targeted issue. But no one could deny that the winners in the spotlight—especially Leonardo DiCaprio’s Oscar for The Revenant, and Spotlight as Best Picture—were deserving.

Of course handing out the Oscars wasn’t the only gifting that was going on during awards season. Everyone’s a winner at the exclusive invite only pre-awards events that have become part of the Hollywood landscape. And the fabulous Secret Room Events Red Carpet Style and Beauty Lounge was buzzing with activity before the Oscar ceremony.

The Secret Room Events wonderful sponsors are a mix of luxury brands and businesses, along with enterprising entrepreneurs who flock to Hollywood to tap into the celebrity crowd to market their products and services. Celebrities, nominees, other talented performers, industry notables, stylists  and the media went gaga over the diverse presentations. The upmarket Red Carpet Style and Beauty Lounge also benefitted Omics LIVE! a non-profit student Career Exploring program. Omics customizes live and remote internship experiences related to relevant fields and professions today: Fashion, Entertainment, Music, Lifestyle, Journalism, e-Commerce, Website Development, Retail, Product Development, Event & Show Production, Graphic Arts, Communication and Philanthropy.

The Secret Room Events, a brand and product marketing firm with niche appeal in the entertainment industry, hosted at the W Hotel in Westwood, California, to present new and exciting products and services offered by gracious sponsors. Event highlights include an amazing beauty lounge featuring Toni and Guy hair and nail services, massage by Cecilia Alcala, lash extension by Michelle Fong and make up application by ColourPop.

There was a fabulous food and beverage lounge hosted by Wolfgang Puck Co, Skinnygirl Teas, The Perfect Bite Co., Mira Winery and Newport Harbor High School Culinary School customizing desserts to honor the nominated movies. Additional food and beverage products were gifted by Estate 1856, Swanson Vineyards, Dina Khader, Aloha Drinks, Guylian, Patina Restaurant Group, Twisted Cherries and Skinnygirl.

A precious few lucky nominees were gifted an ultra exclusive 5-star vacation packages courtesy of  Shelborne Wyndham Grand South Beach Miami, Akaryn Hotel Group Thailand, Sabi Sabi Private Game Reserve Earth Lodge South Africa, CeBlue Villas and Beach Resort Anguilla, Secrets Vallarta Bay Puerto Vallarta and Dreams Las Mareas Costa Rica and Apple Vacations.

Dam Good Soap lathers up the Hollywood crowd

Dam Good Soap lathers up the Hollywood crowd

Guests were introduced to the most exciting and useful products, including: Dam Good Soap (and it really is!); Amy Social Butterfly breathtaking unique special occasion card designs by Amy James; amazing Dermesse Skin Care; Airelle anti-oxidant berrimatrix skincare, Samira, Herkimar Diamonds, Reptile Eyewear, Petzi, WOSS, Nuevocare, , IvyJade, GaBag.Co,  Mack & Jane, Lucy the First, Yazzii International, Som’or Jewelry, Stivell Diffusion, Janira Shapewear, Theracane, Modo Eyewear, Ulysses Press, Nicofi, Taymor, Sydney Candles, Rachel Tribble, Gloria Beber, Van Go Woodworks, Denby Pottery, Leuchtturm1917, Red Fern Lingeri, Murad, Anastasia, Make Up Artists Choice, Cherry Blooms,  Cailyn Cosmetics,  Marina Cottage Soap Co.,  Silcskin, Cure, Willow Margaret River, Vermont’s Original Bag Balm, Style Edit, Hot Tresses, NuBar, Biodroga Bioscience, InstaNatural, Icon Shoes, Wigwam, Sun Sandals, Uzurii Luxury Footwear, Boy Meets Girl, Ourlieu, Earthpack Bags and LL Bean. And Aloha refreshing flavored drink by Salutti kept everyone hydrated.

Aloha drinks refreshes actress Renee Lawless

Aloha drinks refreshes actress Renee Lawless from “The Haves and the Have Nots” on OWN

As always there were goodies for the kiddies, because Secret Room Events always welcomes guests to bring their children, and the big treats for them were from Winkniks, Keep Asleep Pad, PocketPeople from The World of Pocketopia, Alex Brands, and Rashoodz– “swimwear for Boyz & Girlz.” Sun-safe designs and accessories for babies and toddlers, it is an Australian company launched by Laura Furiosi to “make life for mums easier.”  www.Rashoodz.com.au.

Michael Madsen with Rashoodz kidzwear designer Laura Furiosi

Michael Madsen (“The Hateful Eight”) with Rashoodz kidzwear designer Laura Furiosi

To highlight a few of the other amazing companies in the spotlight:

The Island Trading Co. is another Australian company that offers to turn your home into a paradise with their unique home furnishing items and designs crafted with care and inspired by the rich cultures of Polynesia. www.islandtradingco.com.au.

Label.m introduced and their new Diamond Dust Collection of diamond infused shampoo, conditioner and luxe body lotion—to make every star sparkle. www.labelm.com/uk/product/.

Fake Bake, the UK’s leading brand in sunless tanning. Their range of products includes professional tanning and consumer products, plus their innovative Fake Bake at home services. Fake Bake uses natural ingredients and is paraben-free. www.fakebake.co.uk.

Hollywood glam with Jan Peyser jewelry designer

Unique red carpet glam with Jan Peyser jewelry designer

Jan Peyser Jewelry dazzled the celebrities getting red-carpet-ready. Jan Peyser, a true artist who has been silversmithing for fourteen years, designs “harmonious jewelry” in her studio/shop in Culver, Indiana, www.janpeyserjewelry.com. And the unique glamorous creations captivated the awards season Hollywood crowd. #


Margie Barron has written for a wide variety of outlets including Gannett newspapers, Nickelodeon, Tiger Beat and 16 Magazine, Fresh!, Senior Life, Production Update, airline magazines, etc. Margie is also proud to be half of the husband and wife writing team Frank & Margie Barron, who have written together for various entertainment and travel publications for more than 30 years.

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