Can the Brass Ring of True 1:1 Marketing Be Solved in the Concert Arena?

One of the challenges in marketing, from the first ad posted in the caves centuries ago, is attaining confidence that your message is landing in front of the right eyeballs. Betsy ... Continue Reading →

Santa’s Favorite Gifts

All the ornaments are tucked away for another eleven months. What did Santa like the best? Here are a few of my favorite gifts this season. While attending art school designer Chris ... Continue Reading →

Black Friday Losing Traction to Cyber Monday

There are many reports about how Black Friday has evolved in light of consumers’ changing habits, often giving rise to reports of Cyber Monday taking the lead in the sales charts. We ... Continue Reading →

Hacking the Shower

In the likely event you have migrated from radio to podcast for your audio pleasure, you probably found a speed bump in your shower: how to get your podcast into your showering routine. If ... Continue Reading →

Joby Action Jib Kit – For Every Steven Spielberg

The gap continues to narrow between what professional filmmakers use and what the prosumer uses. In fact, the ubiquity of social media and the apparent need to express one’s inner ... Continue Reading →

Fresh is Better Than Not: Feel Better About Your Teeth and Do Good in October for Breast Cancer Awareness Month

You can hear your mother echoing in your ear, perhaps after every meal “brush your teeth!” You can hear your dentist echoing in your ear, perhaps every time you cringe about sitting ... Continue Reading →

LUCASFILM & ILM Launch ILMxLAB to Develop Immersive Computer Animated Entertainment

By David Riess   Industrial Light & Magic (ILM) and parent company Lucasfilm, Ltd. have announced the formation of ILM Experience Lab (ILMxLAB), a new division that will draw ... Continue Reading →

Sprout: The Audio Antidote to Too Much Choice

The proliferation of choice wrought by the digital explosion has resulted in the pendulum understandably swinging back toward a realization that less is more. Sprout is an incredibly ... Continue Reading →