Fresh is Better Than Not: Feel Better About Your Teeth and Do Good in October for Breast Cancer Awareness Month

You can hear your mother echoing in your ear, perhaps after every meal “brush your teeth!”

You can hear your dentist echoing in your ear, perhaps every time you cringe about sitting in his chair “floss more often!”

You can hear your own voice, wishing you could do more about breast cancer.

Waterpik answers all those voices with their participation in October’s Breast Cancer Awareness Month. For every pink Aquarius Professional Water Flosser sold in October the company will donate $10 of the $90 price paid by consumers. Qualifying sales are via and or, and donations will go to Hope Lives, a breast cancer support center established in 2001.  Hope Lives’ mission is to provide those touched by breast cancer the support, knowledge, and care needed to complement their medical treatment.

Waterpik asserts that their unit is up to 50% more effective than traditional string floss for improving gum health and removes up to 99.9% of plaque from treated areas.  The unit’s Pulse Modulation Technology apparently cleans deep between the teeth and below the gumline, removing harmful bacteria and debris that traditional brushing and flossing can’t reach. Several of us in the house indeed feel fresher after a few days’ use. The unit comes with seven flossing tips, so no one has to grimace about using anyone else’s tip. The ten pressure settings give you a range of comfort. At no time did I feel like Dustin Hoffman in “Marathon Man.” Instead, I feel like I will stride more proudly into my next dental appointment.

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Brad Auerbach has been a journalist and editor covering the media, entertainment, travel and technology scene for many years. He has written for Forbes, Time Out London, SPIN, Village Voice, LA Weekly and early in his career won a New York State College Journalism Award.