There are many reports about how Black Friday has evolved in light of consumers’ changing habits, often giving rise to reports of Cyber Monday taking the lead in the sales charts.
We have been looking at a replacement laptop for my wife, and I came across an operation that celebrates both shopping holidays. Other World Computing (OWC) is a leading online provider of computer upgrade products and services for Macintosh users. By activating an on-site wind turbine in October 2009 at its Woodstock, IL corporate headquarters, OWC became the first technology manufacturer/distributor in U.S. to become 100% on-site wind powered. The turbine cleanly generates more net energy than is consumed by OWC’s operations and datacenter.
I came across their Black Friday deals, and I plan to get advice from their 24/7 customer service about what laptop best serves my wife’s needs.
With current deals like a MacBook Air 13” 2012 i5 1.7GHz from $419, I expect I will have various choices.
OWC also provides a bounty of memory upgrades, which is just outside my bailiwick of expertise. 
After garnering myriad industry awards, OWC also moved into its own line of manufacturing items like external drives, Blu-ray/CD/DVD optical drives, memory, SSDs, Thunderbolt cable, Thunderbolt drives, Thunderbolt PCIe Expansion Chassis, USB 3.0 + 2.0 drives and accessories, FireWire drives and accessories, storage device enclosures, and cables. OWC is an Apple Certified Developer.
I will follow up in a subsequent article about my laptop shopping experience.
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