Nickelodeon’s 2007 Kids Choice Awards reveals what’s hot for celebs

Backstage at Nickelodeon’s 2007 Kids Choice Awards, the most celebrity traffic took place in and out of the Distinctive Assets awards lounge, where famous faces– such as Justin Timberlake, Jackie Chan, Chris Tucker, George Lopez and Hayden Panettiere– were gabbing and grabbing up gifts that will keep them on the “trend-setters” list.

Although Baby Phat was pushing their toddlers and teens’ line, it was the grownups who were gushing over the hippest hip-hop fashions from style-maven Kimora Lee Simmons. Nicey Nash from Reno 911 actually wore a Baby Phat ensemble on the red/orange carpet. American Idol’s Paula Abdul and Randy Jackson were chatting up Baby Phat rep B.J. Coleman to learn about the latest “rock star” designs. Jamie Lynn Spears, Britney’s little sis who stars in Nick’s Zoey 101, was a fan of the hoodies.


Ty Pennington, from Extreme Makeover: Home Edition was getting the star treatment, trying on Louis Vuitton sunglasses, which are too up-scale to wear on the construction sites.

Super-cool Nelly went nuts over the new rocker/biker inspired SpongeBob SquarePants tees from the Nickelodeon gift bag.

Most of the talent in the room were seen taking off their shoes to try on a new pair of comfortable Reeboks. The company was offering the footwear to the celebs, along with a chance to make a charitable contribution through Reebok’s Soles for Souls efforts. Heroes star Greg Grunberg, not only loved his new sneakers, but also the thought of being a real hero and donating shoes to kids’ worthwhile causes. He said “Reebok knows how to do it!”

The Marnie Rocks jewelry display caught the eye of Emma Roberts, who picked out two pairs of earrings and the “Naughty & Nice” necklace that looked very stylist on the nice star of the upcoming Nancy Drew movie.

Hilary Duff noted that she used to have a Marnie Rocks necklace, until her sister Haylie “borrowed it without permission.” The naughty gal would have gotten away with her crime, if Hilary hadn’t seen a picture of Haylie wearing the one-of-a-kind item in a magazine.


Hilary also loved the basket weave satchel named Socialite from the Elliott Lucca handbags table. And Holly Robinson Peete, stunning mother of four, was toting their St. Bart’s bucket, saying it was perfect for carrying all of her kids’ stuff.

The Girl Scouts of the USA were on hand, giving out their cookies, to the delight of Chris Tucker who loves the Samoas, and Aaron Carter, a self-professed “Thin Mints man.”

Bindi Irwin. The adorable animal-loving 8-year-old, cuddled the toy “cookie dog” that the Girl Scouts handed out with their treats. The daughter of Steve Irwin is carrying on her croc-hunting daddy’s legacy by starring in the Discovery Kids nature series Bindi, The Jungle Girl. She said the highlight of attending the Kids Choice Awards was when she and her mom, Terry, got slimed with the traditional green goo. Bindi beamed, “It’s really an honor.” Albeit a sticky one.

Frank Barron is the former editor of The Hollywood Reporter, having served twice in that capacity. In between, he was West Coast news director for Billboard Publications, supervising their five magazines. Barron also created the western TV series “The Man From Blackhawk” for the ABC network. For more than three decades he and writer-wife Margie Barron have covered Hollywood for Production Update magazine, and they currently contribute to numerous publications. Frank started in showbiz as publicity director for the KHJ radio and television station. Before moving to California, he was a sports editor in New Jersey.