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Rocco Deluca to Peform at the Annual White Light White Night Charity Event
Rocco Deluca to Perform at the Annual White Light White Night Charity Event
Following the success of 2009’s event headlined by rocker Gavin Rossdale, Walk With Sally announces the lineup for its 4th annual White Light White Night fundraiser, concert, auction and cocktail party. The event has gained a reputation as the summer party not-to-miss in the South Bay, always promising a star-studded night. With rooftop city views and an exclusive performance by Rocco DeLuca, the event will be hosted on Saturday, July 10, 2010, at 6:00 p.m. at the South Bay BMW lot and rooftop in Torrance.
White Light White Night serves to benefit Walk With Sally, a South Bay non-profit organization that provides free-of-charge mentoring support programs and services for children across Los Angeles who are living with or have lost a parent or sibling to cancer. “Last year, White Light White Night alone allowed us to fund 50 new mentor relationships, and maintain the existing 40 friendships,” says Walk With Sally’s founder, Nick Arquette. “This year, we hope to not only maintain these relationships but foster 60 new friendships with mentors.”
Offering a night of signature South Bay cuisine, all-white apparel and stunning 360-degree views of Los Angeles, White Light White Night has become a permanent fixture atop Angelenos’ social calendar. This year, guests will also be able to sample appetizers and foods from various renowned LA eateries and imbibe wines, beers and spirits all provided by local business for this worthy cause.
In addition to the cocktail party, the event will include: An intimate performance by rocker, recording artist and billboard top artist Rocco Deluca, a stirring video presentation depicting the stories of Walk With Sally’s children, a VIP silent and live auction, offering one-of-a-kind products and experiences including tickets to sporting events and lavish vacation packages, and opportunities to support mentor relationships for an entire year.
Each year, White Light White Night draws an eclectic mix of celebrities, socialites, philanthropists and music enthusiasts donning white apparel from head to toe in a sign of solidarity and hope for those brave people fighting cancer in the Walk With Sally family. The “White Light” arises from a significant visualization meditation that Arquette and his mother practiced while she was battling her own cancer. “The color white is often thought to symbolize healing and inspire hope. When my mother Sally was fighting her disease, we would sit together and literally envision those parts of her body containing the cancer, veiled in white. A signature moment of every White Light White Night is when we take a few minutes and encourage event guests to visualize ‘white light’ surrounding their loved ones. It is the most powerful moment of the evening,” says Arquette.
Generating more than $100,000 in 2009, White Light White Night is Walk With Sally’s primary means for facilitating mentor friendships for local children. These children are mostly from single parent households whose worlds have been turned upside down by the cancer of a parent or sibling. It is estimated that it costs $1,000 to sponsor one child for a year through the Walk With Sally program. The goal for this year is to fund 60 new friendships in addition to the 43 existing friendships. There are currently 59 kids for which Walk With Sally is unable to fund friendships.
Tickets can be purchased online at www.WalkWithSally.org. General tickets cost $100 per person and VIP tickets, allowing access to the silent and live auction, cost $150 per person.
Walk With Sally is dedicated to providing mentoring support programs and services to children of parents or siblings with cancer – one child at a time, one heart at a time. Walk With Sally is committed to providing healing and comfort to children debilitated by the emotional experience of living with or losing a parent or sibling to cancer. This healing is facilitated through free of charge mentoring support programs and services that provide an emotionally safe environment for children to share their difficult experience with someone who has suffered the same. A Los Angeles-based, registered 501(c)3 non-profit organization, Walk With Sally can be found on the web at http://www.WalkWithSally.org.
For additional information or to find out how to become a mentor, visit http://www.WalkWithSally.org, and follow the organization on Twitter at http://twitter.com/walkwithsally and/or on Facebook at http://www.facebook.com/walkwithsally
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