Celebrity Lounges filled with Products & Services
For the Good of Green, Good Causes, and Glamour with the Celebrities
If you love all-American hot-rods and classic cars, the Peterson Automotive Museum in Los Angeles would be a big wow for you. And it was sensational place to have Kim Kreiss and Patrycja Towns host their Alive! Expo Green Pavilion and Mix Media Luxury Lounge.
The event benefited Project Green and the “Only you can save energy” PSA campaign. An array of all that’s good and green from fashion, beauty, health, art and Bohmod Luxury Eco Furniture was featured.
Celebrities attending included fabulous filmmakers Penny Marshall, Grant Bowler (True Blood), Beverly Mitchell (7th Heaven), Emmy winner Maurice LaMarsh (Futurama), Drew Powell (Straw Dogs), Booboo Stewart (The Twilight Saga), Stephen Bishop (Money Ball), Scott Krinsky (NBC’s Chuck), and Ryan Cleary (Entourage), along with other fun-loving celebrities.
Sponsors that stood out were Aubrey Organics and Sequel Naturals for your health. And for your soul, there was Lusciouss, fun-flirty jewelry from designer Kendra Bridel Weinman, who says her “style code is to be strong, smoldering, stylish and over-accessorize.” It’s a spirited attitude that gets you noticed.
Other good green products and services, with the focus on fashion and beauty, plus healthy and wellness, included Eden, Bodyshaping & Skincare; Organic BodyCare; Vittoria & Banks, jewelry art; Solis Brands, healthy and functional consumer products.
Prairie Organic Vodka; Blackwater, mineral infused water; Spyker, custom super-car; 3LM Cigars; Naked Grape, organic wine; UnderCover-Adam Shaffer Fashion Specialist; Fashion Hope 501c3; Farrah Karina Jewelry; Spectacles Forhumans, sunglasses; Jamyime Jean’s; Kelley Nicole Collection; B2V Salon; Artist Eric Doolin of The Fractal Gallery, and artist Daniel Maltzman, and Lipstick Bailbonds, for the celebrities who really have everything.
Author Lennie Ross of the new “sex and the city” style novel “Blow Me” was also there, along with the delighted guests who enjoyed an atmosphere filled with impressive art and luxury eco-lounging.
Also putting the spotlight on trends and products that created the wow-factor was Wow! Creations, headed by twins Mark and Matt Harris. The Harris brothers travel all over the country putting together celebrity lounges filled with the latest consumer products from emerging companies.
They were at the Luxe Hotel in Beverly Hills at Emmy time showing off what’s new to a lot of hot and trendy young stars and showbiz veterans. Among the stand-outs– Spair Sandals, stylish yet made from recycled tires; the unique GloToSleep mask; the Joyful Bath Company for a healing soak; and The Can’t Miss golf accessory that aims to improve your putting.
Always a favorite was Johnny Rockets, offering the celebrities a dining experience at the nostalgic Johnny Rocket restaurants throughout the U.S. They’ve gone global too, with franchises in Asia, Europe, the Mideast, and a new all-American hamburger joint to open soon in Tripoli, Libya. No kidding.
Spotlight on the Tic Tac Emmy Lounge
In keeping with the charitable focus of the star-studded GBK Emmy Awards Gift Lounge, the title sponsor was “Tic Tac ®” and they donated $100,000 as part of the brand’s ongoing commitment to CancerCare. It’s an organization focused on supporting all people affected by cancer, including those people with cancer, caregivers, loved ones and the bereaved.
During the two-day event at the W Hotel in Hollywood, many celebrities posed with a red carpet inspired gown created from pink grapefruit Tic Tac mints. And that could have been a lucky charm for Best Comedy Actress winner Melissa McCarthy, star of CBS’ Mike & Molly.
Also seen was Margo Martindale, who won her supporting Emmy for her heinous mama role on FX’s Justified series. Many from the cast of ABC’s Modern Family, which was the Emmy winner for Best Comedy, were also at the GBK lounge.
Another worthy cause getting support from the stars was Teach For America. It is the national corps of outstanding recent college graduates who commit to teach for two years in urban and rural public schools and become lifelong leaders in education.
At the lounge, some of the most wonderful fellows in the business were spotted– Joe Mantegna, who is always brilliant on Criminal Minds; Hector Elizondo who has the great new comedy Last Man Standing on ABC; and Fred Willard on hand with his wonderful playwright wife Mary. Fred will be back as Ty Burrell’s dad on Modern Family, but this holiday he’ll also be part of the Lythgoe Family Productions’ Cinderella Christmas, playing at the El Portal Theatre in North Hollywood.
Three-time Emmy winner for Breaking Bad, Bryan Cranston was on hand, along with some great gals, Kate Linder, Dot-Marie Jones, Loretta Devine, America Ferrera, Julie Benz, Charlotte Ross, Mayim Bialik, Beverley Mitchell, and Melissa Joan Hart, who is shooting another season of Melissa & Joey (the fun first season is out on dvd).
ComforPedic by Simmons set up a Mystic mattress that got lots of action from celebrities who would flop down and relax for a few moments. The wild Raising Hope star Cloris Leachman (winner of nine primetime Emmys) sprawled out on the bed to do an interview. Equally hysterical was seeing her going after James Woods, trying to woo him with Christine’s Gourmet Toffee treats. But then the grandma instincts came out and she went over to play with Gavin Keilly’s (GBK founder) beautiful little daughter.
For the celebrities there was a fabulous selection of goodies. They loved the healthy lifestyle motivational messages on the Reflect It Apparel. Umi Children’s Shoes featured amazing designs for little feet for casual and dressy occasions.
The Sheex Sleep Sax were a big hit, and Carita Paris, RevitaLash Advanced, Scentsy, men’s fashion with Bond St Custom Clothiers, Margo Petitti Inc. Scarves, Tosca Style, The IndiExhibit, The Artisan Group, The Children’s Place, The VINICI Tab touch screen mobile learning tool for kids, and the Bread Basket Cake Company did the Emmy cake that served as the yummy centerpiece of the lounge.
At another location just prior to the Emmys, LA Confidential hosted an intimate beauty event in the main ballroom of the London Hotel. The beauty professionals from Style Bar BH, Beverly Hills, were busy making celebrities even more glamorous with hairstyling, makeup, and touchups. Overseeing the star-treatment pampering experience were Style Bar BH founders Romona Molayem and Sharona Rahimian, who had the champagne flowing, which added an extra glow to those getting red carpet ready.
Now a shout-out to the folks who create the great moments for the Extreme Makeover: Home Edition families. For the ABC show’s ninth season premiere, an event was held downtown at the historic Vibiana Cathedral. Hosted by Hollywood Branded Inc., it celebrated the extreme efforts by the cast, crew, and staff who design, build and make the dreams come true for so many deserving families. There were young celebrities everywhere enjoying the Velashape treatments, riding around on Street Strider bikes, and a silent auction benefiting the American Cancer Society. It was a tremendous success, with celebrities supporting another good cause.