The Golden Globes event gifting the stars

Makenzie Vega

The Good Wife’s Makenzie Vega

 Hollywood is a party town especially during awards season. Starting with the Golden Globes, followed by the SAG Awards, Grammys, a bunch of others, and then the biggie–the Oscars, celebrities have the opportunity to attend gifting suites set up as pre-event activities. The stars meet a variety of vendors and enjoy the latest products and pampering services that everyone covets. One of the most popular sponsors for luxury gift suites throughout the year is Gavin Keilly’s GBK company which recently hosted the star-studded GBK and Pilot Pen Luxury Gift Lounge, featuring the Airweave mattress topper.

 Lots of 2014 Golden Globe Award nominees and presenters were on hand at the L’Ermitage Hotel in Beverly Hills. Guests enjoyed gifts, refreshments and a gorgeous tented lounge with pool-side services and music.

 Among the must-have lifestyle brands were gifts from the title sponsor Pilot Pen. Pilot offers superlative writing instruments renowned for quality, performance, cutting-edge technology and consumer satisfaction. Guests received an assortment Pilot items and marveled at a gorgeous gown featuring their fine writing instruments.

  Among other unique luxury items, Airweave premium bedding toppers was a presenting sponsor. Airweave is the number one super-premium bedding topper in Japan and is celebrating its launch in the United States in January of 2014. Also, lavish destinations have become a signature with the GBK lounge, and this year the celebrities received certificates from some of the most luxurious destinations like The St. Regis Bora Bora Resort, and Caribbean Living/Hard Rock Hotels International gifted an all-inclusive trip to the Hard Rock Hotel Punta Cana.

 Beauty products included gifts from Tweezerman, gifting their Purple Rein Petite Tweeze Set and Coil Spring Nipper for women, and Facial Hair Scissors and Black Slant Tweezer for men; Sleep-In Rollers, hair rollers that are designed to flatten like a sponge; Minerva Research Labs’ Pure GOLD COLLAGEN®, a new generation liquid food supplement; Embellash Eyelash Conditioner, Brow Braun Eyebrow Conditioner, and Hands-Free Skin Brightener from The Crave Collection; Burke Williams Spa, the original urban Day Spa, gifting their H2V exclusive skincare line; Lipo Light South Bay, offering the latest in alternative Lipo LED Body Sculpting Fat Elimination Technology; and Barbar Hair Tools.

 Trendy fashion and accessory products included Fiamma Jewelry, an exquisite collection of fashion and engagement jewelry with pink diamonds for women who have a love for all things that glitter and sparkle; Threaded Creations, a high-end children’s boutique, gifting hairpieces from their lovely accessory line; Luminita, gifting the unique Leather/Beads Bracelet magnetic clasp; Made By Survivors, an international nonprofit gifting silver and brass handmade jewelry made by survivors of human trafficking; the ultra-awesome and creative  The Artisan Group®, gifting a lovely collection of trendy jewelry, spa and bath products, fine art photography, and other handcrafted gifts; SPANX, the industry leader in shapewear, gifting each celebrity with both the Slim-Waist Trunk as well as the Spanx for Men Cotton Control Crew; Rolf Bleu™ by Caryn Sterling. From cross body ipad covers to jewelry and embroidered Beanies, Founder Caryn Sterling keeps her Rolf Bleu™ brand innovative and “on trend”; and Planet.ECO was there too, check them out at

 Charity always plays a part at a GBK gathering, and among the beneficiaries were: the GUARDaHEART Foundation, a non-profit foundation dedicated to raising awareness of heart disease prevention. Visit; and Lambda Legal, which has been making the case for equality on behalf of lesbians, gay men, bisexuals, transgender people and those with HIV across the nation with groundbreaking work in the courts for 40 years. Visit

 Gourmet sweets and treats were sampled and gifted too. From Kyra’s Bake Shop, an award-winning bakery that specializes in gluten-free pastries; The new Yoplait Greek is a strained Greek yogurt packed with protein and deliciously blended with real fruit, natural colors, flavors and sweeteners; Sabra had their award winning hummus dips and spreads; V Wine Room offered membership to their LA wine bar tasting room featuring wine from more than 22 California boutique wineries. Ahh, the good life. #

Margie Barron has written for a wide variety of outlets including Gannett newspapers, Nickelodeon, Tiger Beat and 16 Magazine, Fresh!, Senior Life, Production Update, airline magazines, etc. Margie is also proud to have been half of the husband & wife writing team Frank & Margie Barron, who had written together for various entertainment and travel publications for more than 38 years.