LA Fashion Weekends rocks
The launch of White Trash Beautiful Designs & Ava Sambora’s runway debut, L.A. Fashion Weekend rocked at Sunset Gower Studios
L.A. Fashion Weekend was held at Sunset Gower Studios in the heart of Hollywood, but instead of featuring movie-star glamour, the styles were more rock-star chic, especially opening night.
Kicking off the three-day runway marathon was the launch of White Trash Beautiful. It’s the new line of women’s contemporary styles from designer Nikki Lund, who has teamed with Richie Sambora, the Bon Jovi guitarist who certainly knows what rocks in the music scene.
Lund was on hand, but Sambora was out of town, so his ex-wife Heather Locklear came out to add some star-power to the event. Actually Heather, the sensational looking rocker-chick actress, was there mostly in a “supportive mother” role. Her daughter (with Richie) Ava Sambora made her debut as a runway model, as Heather beamed and took pictures.
Ava is just 12-years-old and a stunning younger Xerox copy of her mom. She may have been a little wobbly sometimes as she strutted the catwalk, but Ava held her head up high while showing off her fresh face and grace alongside the more seasoned models.
Yet afterwards, still crowned with the rock princess tiara she wore on the runway, Ava got together with her friends and bubbled about the experience like a bunch of school girls. Then Heather packed the gaggle of giggling girls in her SUV and took them all home.
The crowd of fashionistas and a few celebrities were left behind to enjoy a live DJ and open bar at the Coca-Cola sponsored lounges. Plus design suites were tailored to appeal to all the trendsetters.
Among them was rock drummer extraordinaire Kenny Aronoff (Jon Bon Jovi, Smashing Pumpkins, etc.) who revealed it wasn’t Elton John (who recorded with Aronoff), but it was Kenny’s son who suggested the signature glasses the drummer always wears. A fun guy, Aronoff was real popular as he mingled with the models and style-watchers.
The next day of the big weekend event was dubbed “The Green Initiative Humanitarian Fashion Show,” and featured the “green” labels Emily Factor (outstanding with demand-to-be-seen designs), Lizzie Parker (very casual) and Puridee (red carpet worthy gowns). They all promoted sustainable living by featuring eco-friendly collections. Proceeds from the event helped the Green Youth Movement, which has hopes to plant a million trees in L.A.
Wrapping up Fashion Weekend at the Sunset Gower Studios were collections from Civil Society, Division E, Zanerobe and Buffalo David Bitton, showing off their impressive fashion forward brands before the final wrap party.
The Gallery L.A., which is Mikey Koffman’s full service event production and marketing company, produced the three-day event which promoted the fall 2010 runway collections of the hot designers. And the fashion shows were filmed to be part of Showtime’s Real L Word reality series, which features Koffman.
“Los Angeles Fashion Weekend at Sunset Gower Studios intersects the fashion industry’s elite and the City of Angels,” Koffman reported. “We have worked to build a seasonal event that demands respect and attention throughout the fashion world. Without imitation or reinvention, but rather with skill and originality.”
Koffman’s showcase proved to be a rocking success.